Achievements
- Increased annual traffic of www.visitpennstate.org (now: www.happyvalley.com) from 254K annual visitors to 609K
- Started and built Happy Valley Adventure Bureau email newsletter to 9,000+ subscribers with 30%+ open rate
- Increased social media followers of Happy Valley Adventure Bureau from 9,000 to 40,000+ across Facebook, Instagram and Twitter
- Managed six-digit digital marketing budgets
- Increased website conversions by 90% for visitors requesting more information on www.happyvalley.com
Social Media Skills
- YouTube
Skills
- Google Tag Manager
- Google Ads Certified (April 2020)
- Facebook & Instagram Advertising
- Re-marketing
- SEO
- Keyword Research
- WordPress, Weebly and Craft CMS Platforms
Branding Projects
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The Central Pennsylvania Convention & Visitors Bureau officially re-branded as The Happy Valley Adventure Bureau in October of 2019. It was nearly a two-year process requiring a lot of quantitative data from visitors and qualitative data from locals. Once we determined the brand with the most marketability we went to work with creative. This is an example of a commercial we partnered with our marketing agency to develop.
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